Easy Digital Downloads GTM Integration

Easy Digital Downloads is made for selling digital products and just like WooCommerce it has ecommerce events that we want to track in Google Analytics.

In order to start tracking you must click the activation switch and click save.

eCommerce events tracked with Google Analytics 4

When the integration is activated the following Google Analytics 4 events are automatically included in the dataLayer:

• view_item
• add_to_cart
• begin_checkout
• purchase

Easy Digital Download integration options

Google Ads Remarketing

I you wish to use Google Ads Remarketing you must select your business type from one on Google’s predefined business verticals:

If your product feed generator is adding a prefix to the product IDs, you can add the prefix to be included it in the Data Layer.

Tax and shipping

Whether prices should include tax or not is a matter of opinion and it’s easy to shitch between the two. It’s alsp matter of opinion whether shipping should be excluded from the revenue.

Dequeue default JavaScript

If you have customized your Easy Digital Downloads store to an extend where it is no longer compatible with the JavaScript included in GTM Kit you may dequeue the JavaScript and include your own.